The reason digital marketing is so important to your business—no matter which type of business you own—is because today’s consumers are connected to the web 24/7 thanks to mobile devices like smartphones and tablets.
Electronic devices like these are the first thing most adults use in the morning, and they’re the last thing 95% of them see before they go to sleep. Consider the following statistics:
- The average U.S. consumer is exposed to 10,000brand messages a day
- 92% of consumers look at a company’s website when choosing a service provider or product
- At any given time,84% of Americans are shopping for something
- 97% of people go online to find products and services
- 93% of online experiences begin with a search engine
- 88% of consumers trust online reviews as much as they trust personal recommendations
- 86%of people look up the location of a business on Google Maps
One of the fundamentals of marketing and advertising is: Be where your target audience is. As of now—really, as of 20 years ago—your target audience is online.
A few years back, selling and buying online was considered a luxury. You might have laughed when anyone told you to reach your customers on the web and make a sale there.
But before we go on telling you the importance of Digital Marketing, let’s look at some numbers showing how digital marketing has completely changed marketing.
- 3.2 billion people, which is about 42% of the population, are active on social media platforms EVERY DAY.
- In an analysis done by Global World Index, it was found that an individual spends about 2 hours 22 minutes on the internet on average.
- 98% of sales representatives achieve their sales quota using social media.
- 51% of the consumers identify brands and items available in the market using their mobile devices
Digital marketing is now the new ‘normal’ of marketing. Being one of the most effective and distinguished ways to create brand awareness, it is how you can reach out to your potential customers and stay connected with the existing ones.
Now that the basic definition of digital marketing is clear,
let us understand the importance of digital marketing in 2021.
Given the diversity of digital marketing methods, there is a similarly diverse set of benefits available for digitally savvy benefits. On an marketing level, digital marketing enables businesses to reach customers during everyday activities, such as posting on social media, reading online articles, watching videos, etc. When customers are exposed to marketing in this type of natural and regular manner, it can yield a variety of commercial benefits.
Benefits of Digital Marketing
The benefits of digital marketing are simply immense. This cost-effective tool provides convenience and accurate demographic targeting, enables faster and easier result measurement and tracking, allows for an effective collection of relevant data, widens market reach, and other advantages.
- Better Reach
Nowadays, many people across the world are spending their time online. They are browsing the internet and looking for your products. In order to benefit from this massive audience base, maximizing your online presence is key. This is where digital marketing comes into the picture. Digital marketing is all about reaching the right people at the right time. Hence, to begin with, one must have an engaging online store with easy navigation to improve audience reach.
In this process, various mediums within digital marketing can eventually help in brand building – Pay Per Click Marketing, Social Media Marketing, Search Engine Optimization, Content Marketing, and many more.
- Can compete with large corporations
Analyzing the competitor is a key activity in digital marketing. The activity is essential to keep up with the competition especially amongst fast-growing brands such as Myntra, Amazon, Big basket, Walmart.
Businesses also try to push the envelope with multichannel marketing which comprises of PPC, SEO, social media, and many more mediums. The approach helps both small and large businesses to achieve their respective goals, leveling the field.
- Increase in Brand Awareness for small businesses
Digital marketing is a boon to businesses. Large companies use digital marketing so that they could stand steady in a competitive environment. In contrast, small businesses use online marketing to make headway into a booming market and create brand awareness amongst large companies.
- Increase in Sales
One of the key aspects, when it comes to the importance of digital marketing, is that one can measure their CRO (Conversion rate Optimization) in real-time. The data can help understand the overall percentage of searches that get converted into leads by buying products. PPC, Social media marketing, SEO services, affiliate marketing are some of the active channels to communicate and get high conversions.
- Return on investment
If you want to know the value of digital media, look at the measurement metrics of profit and loss it drives for business. The ROI in digital marketing defines the worth of your marketing campaigns. For example, when compared with other mediums like e-mail marketing, content marketing, PPC, social media campaigns; SEO has been known to generate higher ROI. From basic metrics such as sessions and bounce rate, the organic traffic generated by the SEO shows 40% more revenue growth than any other marketing strategies.
- Maintaining The Brand Reputation
Developing a strong brand reputation in the online world has become very important as the brand’s reputation cements its ability to sustain in the market. Thereby, further reiterating the importance of digital marketing in this aspect too.
- Your Customers are Online
The internet has become a fundamental necessity of everyday life, with more than 4.66 billion internet users globally. Your customers, targeted customers and competitors are all online, and they are looking for businesses like yours. When they cannot find you, the chances are that they will see your competitors. You risk losing your customers if you do not have an online presence and exposure.
Your online business will feel digital marketing importance when it requires the right kind of exposure and visibility to generate leads and improve sales. When your customers do not find you online, it is possible that they might not value your products and services.
- Can target ideal audiences
Imagine, reaching out to the right audience for your business’s niche is such a great opportunity. That is exactly what digital marketing helps to achieve. You can analyze your audience’s behavior online and take measures to deliver optimal fulfillment. When you reach the right audience group, you drive more traffic, and that results in better campaigns.
- Get Ahead of Your Competitor
The digital market is incredibly competitive when it comes to online business, in particular. Hence, you would want potential customers to find you with your best reviews and other measures initiated by various digital marketing services. These measures can you and your customer to work towards the right business goals in the end.
Also, for any successful business, one needs to make a track of their competitor’s activities. How do they communicate with customers? What makes them unique? Competitor analysis can help you understand all the aforementioned queries and develop strategies that work best in your favors.
- Different Channels To Boost Your Traffic
One can use multiple different avenues to make their business successful in the marketing world. Business owners have the freedom to avail SEO services, PPC Services, content marketing services, and even social media campaigns to boost traffic on their website.
- Engagement with Mobile Customers
We are engaging ourselves in a portable world, as these days people carry their devices like smartphones and laptops, on the go. After Google’s mobile-first update, almost all the websites are developed in a manner that they are easily accessible on the mobile as well.
Perhaps, mobile users are more common now than ever before, and the chances are that mobile users are likely to purchase.
- Take Your Business International
The importance of digital marketing comes into play in a big way when it comes to taking the reach of businesses overseas. With the help of digital marketing services, you can connect with international customers and work with them to expand your business worldwide.
Change is Constant! The scope of digital marketing continues to develop with incredible flexibility and competitive technologies. But how does your website measure up on the digital marketing front? Get answers to your pertinent queries by the best SEO company –The Dynamic Marketer
- Digital Marketing Strategies are Cost-effective and Faster
For every business, being cost-effective is one of the most critical priorities. Unlike traditional marketing, digital marketing is cost-effective. Besides, small businesses feel digital marketing importance as it brings in faster results at a considerably limited budget. Additionally, digital marketing also has the capability to reach a wider audience regardless of location.
You can also target a broader target market by developing multiple marketing strategies to cater to specific consumer groups simultaneously. Running a digital marketing campaign utilises a significantly lesser budget while giving a higher ROI. It is always better to mix traditional methods and digital marketing solutions to develop an optimum marketing plan for business.
- Helps in Tracking & taking Actions
One of the most common issues that the market faces is finding ways to track and measure the success rate of various digital marketing mediums. But there are tools such as Google Search Console, Google Analytics, Ads manager, etc. that pull in data and help gauge the performance of search engine campaigns among different audiences.
Also, there are various tools that help define measurable metrics to aid performance tracking and taking the necessary steps. Prominent examples of such tools are Screaming Frog, Ahrefs, SEMrush. These tools help in analyzing the competitor’s activity as well and provide data that helps businesses in making more informed decisions.
With so many benefits available for just about any budget, it makes sense why so many businesses are succeeding with digital marketing efforts.